Video. Everybody is talking about it. B2B marketers are using it almost as much as e-books. 76% of B2C marketers areintegrating it as a key part of their content strategies. But are you utilizing video enough in your marketing strategy?
Below are a list of quick and easy stats that prove that video will have a pivotal impact on your content marketing strategy.
Return on Investment
Our Bold Statement: Video is one of the most successful forms of content when it comes to increasing engagement, boosting brand identity, and securing new leads.
Stats that prove it:
52% of marketing professionals name video as the type of content with the best ROI. (syndacast)
70% of B2B marketers think that video is more effective than any other form of content when converting qualified leads (CMI)
Marketers using video increase revenue 49% faster than those who don’t (Vidyard)
Our Bold Statement: Video captivates. A well done video has the power to add credibility to a brand. As a result, it increases confidence in purchase decisions, as well as improves conversion rates.
Stats that prove it:
52% of consumers say that watching product videos makes them more confident in online purchase decisions (Digiday)
64% of consumers say that watching a marketing video on Facebook has influences a purchasing decision (tubular insights)
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. (Wordstream)
Our Bold Statement: The current video boom has resulted in social platforms pivoting to accommodate the distribution of video. With it’s highly shareable content, combined with its engagement rate; video is allows your message to reach the widest set of audiences.Stats that prove it:
Personalized video is gaining traction fast, and is in a constant state of evolution. Never before has there been the capability to personalize content on a mass scale, and in real time. Personalized video is a treasure trove of unlocked potential, and only until recently are businesses taking advantage of this up-and-coming technology.
Why is personalized video a critical part of your brand’s marketing strategy? We have compiled a number of statistics to answer this question.
Relevancy Always Wins
Lack of content relevancy generates 83% lower response rates in the average marketing campaign. (Constellation Research)
Seventy-nine percent of organizations that exceeded revenue goals have a documented personalization strategy. – (Monetate)
Seventy-five percent of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, OR knows their purchase history (Accenture)
Video is the current mega-trend, and is an integral part of a business’s content marketing strategy today. However, why stop at just video? Personalized video creates an experience that is relevant to the consumer’s situation and preferences. With the ability to embed the viewers name, images and much more, it effectively drives meaningful connections between the consumer and your brand.
Personalization & Real-Time Marketing
Sixty percent of marketers note that they struggle to personalize content in real time, but 77%believe real-time personalization is crucial. (CMO)
E-mail rates the highest among channels for real-time personalization marketing, with 80%of marketers finding it very important, and 97%finding it moderate to highly important. (Print in the Mix)
Some personalization softwares can customize a viewer experience in real time. What does this mean? All you need is a form fill with all relevant information needed for the video. (For example, name, company, email) Once the form is submitted, a personalized video is emailed to the recipient. Try it out yourself here! As a result, this inbound lead generation method can help strengthen your company’s customer profiles.
The Inevitable Future of Personalization
Hanley-Wood Business Media found that 78% of CMOs believed “custom content” is the future. (Clickz)
By 2020, 51% of consumers expect that companies will anticipate their needs and make relevant suggestions before they make contact. (Salesforce)
When asked to prioritize one capability that will be most important to marketing in the future, one-third of marketers answered: “personalization.” (Adage)
Personalized marketing is nothing new. It has been a highly appraised marketing effort only halted by one significant barrier: a lack of data. With the abundant access to information, and the interconnectivity that the online world allows, this is no longer an issue. As a result, technologies today are sprouting up to take advantage of this need gap. At the same time, this interconnectivity and access to information has created a demand for personalized experiences. Personalized video not only enables technologies to help you retrieve data, but it generates customized content that will specifically appeal to your viewers on a mass scale.
Cutting through the Clutter.
The average person interacts with 121 emails per day (Vidyard)
Marketers see an average increase of 20% in sales when using a personalized web experience (Triblio)
The average retention rate for personalized videos is 35% higher than for non-personalized videos – Vidyard
Our current online environment is saturated with content from competing businesses. With the everyday struggle of avoiding information overload, it is challenging for businesses to cut through the clutter. All it takes is for you to do something new, but how can you do something new with the accessibility of information nowadays. Well, personalized video gives you that opportunity. It includes new and up-and-coming technology that has not reached the mainstream media environment… yet.
There is one thing that personalized marketing and video marketing have in common, and it is their prevalence in our current online marketing environment. The fusion of these two through personalized video creates a lead generation tool that connects consumers with your brand in a meaningful way.
Want to learn more about personalized video? Check out these articles!