”Learning doesn’t end whenAbbi Morrison
you graduate. You have to
encourage yourself to discover
new techniques that could
improve the way you tell stories.
A huge congratulations goes to Abbi Morrison, our new Senior Editor. Abbi has been an editor with Media One since 2017. These past two years Abbi’s talent has played an important role in propelling our company forward. She has worked on a number of significant projects with us, from Chapstick to World Vision. She is also the post production supervisor for EY’s Entrepreneur of the Year awards, editing 200 nominee vignettes as well as managing all other video elements that go into this event. We value Abbi because she is not only talented, but also reliable and hardworking. Whenever faced with a project, no matter the scope, her response has always been, “I’ll get it done.” It’s her ambition and strive for excellence that makes us so excited to see the great things that she will achieve as Senior Editor. In our Q&A with Abbi, we were able to learn her experiences within the industry and within Media One.
How did you get started in the industry?
I graduated from Ryerson University with a degree in Creative Industries. It was the perfect degree for me to marry my passion for visual storytelling with my interests in entrepreneurship and creative businesses. Upon graduating I did commercial editing as a freelance video editor before joining Media One.
What has been your favourite project at Media One Creative?
I actually love editing interviews! I just really enjoy people telling their story in their own words and using my skills to make that story come to life through video. Whether it was working with World Vision cutting together Ngozi’s story, or during the EY Entrepreneur of the Year galas creating vignettes for every participant, I love that Media One brings an element of storytelling to every project.
When just starting out, what was the largest learning curve, and how did you overcome it?
The largest learning curve was actually in how to network in this industry. On-Set skills or office skills can be gained with experience, but how do you get that experience? Where is it coming from? The only way to figure that part out is to network with other people within media production.
Do you have some advice for people who want to break into the industry as an editor?
Especially in a field like editing, learning doesn’t end when you graduate. You have to encourage yourself to discover new techniques that could improve the way you tell stories. Editing is more than putting footage in order on a timeline. It’s all about nuance and flow and discovering your unique way of achieving that will give you an edge when you are trying to break in.
What are you most excited about as the new Senior Video Editor?
I’m excited to continue bringing stories to life in bigger and bolder ways!