Who: Shelley Waterhouse
Title: Executive Head of Client Services
Department: Client Services
Q: What do you enjoy most about your role?
A: Where do I begin? I guess first and foremost, I love clients. I really love helping them to uncover what they need to support their business, ensuring that we provide the best thinking, service, attention, and output that we can. I also literally learn something new every day, whether it be about a client, their business, or something else in the industry. Our work is always changing, and that’s the best part. It helps me grow and challenges me to be the best I can be.
Q: What is your past industry experience?
A: I have over 20 years of client service experience working in large global agencies. I started in traditional direct marketing and CRM, moving into digital and then more integrated through-the-line work at agencies like Wunderman, JWT, and BBDO in Toronto. I then moved to South Africa and lived there for almost 8 years. While I was there, I re-launched and ran Ogilvy One Johannesburg, and then worked at Wunderman for a second time. I’ve worked across multiple categories with a large focus on financial services, government, and telecommunications, amongst others.
Q: What do you like most about being a part of the creative world?
A: I love seeing the brief come to life. Starting with a business ask or challenge on paper, and then witnessing the creative process take shape into a beautiful piece of art. That’s truly what the final product is, and it always amazes me. Whether it be B2B or B2C, product and sales driven or a pure emotive piece of brand work, or even storytelling – it’s incredible to see the insights and thinking that bring a creative idea to life. And I love the production side of it as well, especially here at Media One.
Q: What are your favourite hobbies and activities?
A: I’m a traveler. I can never get enough of exploring new far-away places. And I’m an amateur photographer. Nothing makes me happier than having my camera in my hand, whether the photos I take are good or not. Before I moved to South Africa, I was a certified ski instructor teaching adults how to ski on weekends, and I’m hoping to get back into skiing next year.
Q: What is something people might not know about you?
A: I’ve skied the indoor ski hill in Dubai, and I’ve held a sleeping lioness in my arms while living in South Africa. Now there’s a story for you!