“We are continually impressed with 1440 Sports’ ability to partner with leading B2B companies and assist them with the creation and management of brand partnerships across sport and motorsports to drive business outcomes,” said Derek Rider, CEO and Co-Founder, Media One Group, “We share many common clients and we both see the power in joining forces to offer a more fulsome offering to the world’s great B2B companies. 1440 Sports will create and manage the sports partnerships and Media One Group will bring the global content excellence to activate these multi-year programs”
“B2B marketing is going through an inherent and fundamental shift. Email blasts, trade shows, and dry white papers are only contributing to an already noisy landscape. More than ever, B2B marketers need to be at the intersection of their customers’ personal passions and professional interests so our partnership with MediaOne allows B2B organizations to marry exciting 1440Sports sporting assets with the world-class content and storytelling capabilities of MediaOne. It just makes sense”,says Ricky Paugh, Founder and Group Managing Partner, 1440 Sports.
The two companies will join forces in the market, providing a combined offering that allows for a true end-to-end solution for large-cap enterprise B2B companies and pre-IPO technology companies who are looking to create impactful sports marketing partnerships and engaging content marketing assets that drive real business across the 70 countries Media One Group operates in.
“As we lead the strategic, creative, production and media buying for our clients – part of our role as that partner is to bring new opportunities and sponsorships to the forefront. 1440 Sports can make that happen,” says Rider.
“After negotiating and managing that newly created brand partnership, the immediate next step is creating a strategic content plan and executing it in a way that maximizes the sponsorship investment. Media One Group adds content marketing expertise, production excellence, and world-class movie studio facilities in Toronto and Los Angeles to the mix, supported by over 7,200 Creators around the world. No matter where our clients and brand partnerships take us, we now have boots on the ground to capture the moments and generate content that drives greater value to our clients and their stakeholders out of their sponsorship investments.”
To learn more about the partnership click here