For over 20 years, Wells has led strategy departments and held Executive Vice President and Chief Strategy Officer roles at some of the world’s largest advertising agencies including Saatchi & Saatchi, McCann, Young & Rubicam, TBWA Chiat/Day, TAXI, Leo Burnett Worldwide, Deutsch, and David & Goliath.
Wells brings a wealth of management experience and corporate access to ensure clients are well-positioned to maximize their brand’s revenue potential. He has spread this experience across North America in major cities like Toronto, Chicago, and Los Angeles and travelled extensively, servicing global brands from Canada, the USA, China, South Africa, South Korea, and England. Wells has led over 85 successful new business pitches at the local, national and global levels accounting for over $550 million in new business wins from some of the world’s largest and most established brands.
Wells has developed and implemented brand and content strategies for leading brands – such as Apple, Kia, Coca Cola, Lexus, Toyota, Nissan, Infiniti, Mazda, BMW, Nike, The Toronto Raptors, Samsung, Sony, Xbox, Microsoft, P&G, Xerox, Adidas, Kellogg’s, McDonald’s, Jack In The Box, and Burger King – and has contributed to numerous award-winning campaigns for both strategy and creative excellence. Wells has been recognized with 14 Cannes Lions for global excellence in advertising, dozens of other local and international awards, and has also served on the EFFIES Final Jury for advertising excellence that helped drive sales.
When Wells is not at work, he enjoys coaching basketball. Wells has over 25 years coaching kids at community and highest levels of AAU basketball. The program has helped dozens of the kids to go onto professional careers in the NBA and overseas. When he is not coaching or building brands, he enjoys spinning the steel wheels as a DJ.