Our Culture.

Derek Rider

Derek is an award-winning executive and serial entrepreneur. Starting as a journalist for CTV and BNN early in his career, Derek went on to found an advertising agency and co-founded the digital video agency now known as Media One Creative.

He is the recipient of Canada’s 30 Under 30 for Marketing (2016), the winner of Emerging Entrepreneur of the Year in Canada (2015) and the winner of the Toronto Region Board of Trade’s Business Excellence Awards for 30 Under 30 (2014).

As one of Canada’s leading young entrepreneurs, Derek has led the agency to win the Canadian and global business for some of the world’s largest brands, including: Bell, Budweiser, EY, GE, Nike, Mark’s, SAP, Salesforce, Xerox, among others. He spends most of his time growing the business in Canada and the USA and ensuring Media One Creative is geared up for the future of marketing.

Derek is passionate about entrepreneurship, travel, video games and, most of all, his family. He lives in Toronto with his wife, Stephanie and their son, Theodore.

Corey Peck

Corey is Co-Founder and Chief Operating Officer of Media One Creative. Since 2010, Corey has grown Media One Creative’s team from 2 to almost 200 and has been recognized by the Toronto Region Board of Trade with a Business Excellence Award for both Emerging Entrepreneur of the Year and Top Under 30.

Corey is also an award winning Executive Producer and has led over 400 video projects for the world’s most recognizable brands such as Nike, SAP, OLG, EY, CGI, Tim Hortons, MLSE, BMO, Scotiabank, Xerox, YMCA, and many others.

Corey is passionate about creating great content across multiple art forms and spends his time away from the office with his wife and two daughters. On the weekends, you can find Corey beside his Offset Smoker in his backyard on a never ending quest to become a Barbecue Pit Master.

Sharon Rider

With over 30 years of progressive responsibilities in the banking sector, Sharon provides strategic financial direction to Media One Creative Inc. As the firm’s CFO, Sharon oversees all financial operations and ensures compliance with financial obligations of the company. Sharon also provides management support to the sales and operations team.

Sharon is a passionate member of the executive team and she has made a significant contribution to Media One Creative’s video campaign for raising awareness of Hepatitis C for the Canadian Liver Foundation.

Sharon enjoys being with her family, travelling, fine dining and working on her flower garden.

Lior Etziony

Lior Etziony is an Emmy Award winning TV and Digital Producer, specializing in integrated marketing and branded content.

A member of the management team at Media One Creative, Lior oversees Production and Creative for major Canadian and International brands.

In his prior role, Lior was overseeing branded content for NBC Universal in New York City, where he has led the development and execution of an innovative portfolio in service of advertising clients such as Pfizer, Macy’s, Microsoft, Chrysler and many other Fortune 500 companies. In addition, Lior was overseeing Production and Creative at NBC’s lifestyle department (LXTV), where he has been a Showrunner and an Executive Producer working on travel, celebrity and lifestyle branded shows for clients such as Visit Scotland, Ford, Deloitte and others.

Lior directed and produced a full-length documentary film, currently distributed on all major VOD platforms in 51 countries around the world. Other work includes documentaries and TV shows for US and International networks such as Viacom, CBS, Public Broadcasting Service and others.

Amy McDowell

Amy has over 15+ years of experience in corporate marketing, events and communications on both the client and agency side. She has worked with organizations of all sizes including Samsung, BlackBerry, Intel, EY, Shopify and Vidyard.

Ginger Jarvis

Ginger is a Creative Director, Educator, and Multidisciplinary Artist with experience leading creative teams within agencies and fashion brands. My focus is to develop powerful brand aesthetic + identities, captivating artwork, and teach designers. During my 12 years in the field, I have lead brand creative across a wide range of industries: from fashion, sports, and healthcare, to travel, banking, and children’s content.

Kelly Formela

Kelly is a classically trained sales leader with over 18 years of direct sales experience with roles at Xerox, Demand Metric, Buchanan Group, NRS Media and now leading the Sales & Marketing team here at Media One Creative.

Kelly has been in Advertising and TV/Video Production for over 10 years and most recently lead the North American business division of Buchanan Group, the makers of “Brand Power” and “Medifacts”. This role saw Kelly launch the business in to LATAM as well as travel overseas for secondment in London, UK where he grew the business by over 700% thus earning him Employee Of The Year in 2013.

Kelly has worked with virtually all of the CPG/FMCG giants including J&J, GSK, Reckitt Benckiser, General Mills and P&G to name a few.

If you visit Kelly’s home in Burlington you will find in his “man cave” with a stellar fine Bourbon collection, a shrine to Wendell Clarke and a “fan boy” type collection of Star Wars and Spiderman collectibles. The lights of his life are his two British beauties – his wife Tara and daughter Lily.

Derek Vieira

Derek is a seasoned sales leader with over 15 years experience in B2B and B2C facing roles. He is passionate about building collaborative relationships and solving business challenges. His innovative approach and “can do” attitude have helped earn top sales results with Air Miles/Loyalty One, Zomato Canada and THP Agency.

Derek is also a children’s book author, “Dereekio’s Big Adventure” his first book is about courage, hope and love will be out in May 2018.

Justin Harris

G-day mate’s Justin Harris here. If you can’t tell I’m Australian living here in beautiful, but very cold, Canada. As a professional, and Australian football player (in my younger years), my competitive nature hasn’t left and reflects in the workplace. My never give up and losing is not an option attitude keeps myself and the team very motivated. With 15+ years of smashing sales targets there is no stopping me and sky’s the limit here at Media One Creative.

Mark Miotto

Kailey Finkelman

Kailey Finkelman is an Executive Assistant who has worked in Arctic gold mining, commercial real estate and advertising. She enjoys travelling and cooking. A proud New Brunswicker, Kailey has very strong opinions about fog and fiddleheads.

Aine Corby

Aine is a Producer at Media One Creative with over 8 years of project and production experience in both media and live events.

Aine has toured the world with numerous international performers, including Andrea Bocelli, Dead Can Dance and Robin Guthrie of the Cocteau Twin. She has coordinated events in over 80 cities worldwide.

What originally was a working holiday from Ireland in 2013 grew into a life here in Toronto that Aine loves and still continues to love 4 years later.

Aine is passionate about travelling, trying new food, live music and getting outdoors, exploring all Toronto has to offer.

Leen Tangney

Cait Martin Newnham

Before joining the Media One Creative team, Cait was an Account Project Manager at a learning technology and medical marketing agency. She has also freelanced in the roles of Editor, Writer, and Producer for several publications, including CBC, Hakai Magazine, and SickNotWeak.

Mallika Viegas

Mallika is a video producer at Media One. Formerly at the CBC, she specializes in social and digital video content and short form documentaries. Prior to working at the CBC, she was a senior producer with VICE. Her work has been featured by VICE, CBC, Vox, and other international media outlets. In 2018 she was awarded a Hillman honourable mention for her documentary on Canada’s Indigenous water crisis for VICE News. Mallika lives downtown Toronto and will show you far too many pictures of her dog if provoked.

Rakush Sarkari

Rakush is a Project Coordinator at Media One Creative. Born in India, Rakush moved to Canada since 2001, picking up a penchant for adapting to new cultures, environments, communities and challenges along the way. 

He graduated from the Broadcasting – Television Program at Seneca College in 2015. 

Rakush most recently worked as a Project Coordinator at Juice Worldwide, working with renowned studios and such as Miramax, HBO, Entertainment One, and others.

Kaitlyn Smith

Ken Simpson

Toronto native Ken Simpson has worked in film continuously since leaving art school. Over the past seventeen years as a filmmaker, he has become known for his distinct and complex visual style with an innovative fusion of technology and creativity. His passion for trick photography and visual effects has made Simpson a sought-after compositor for film, television and the web.

In the summer of 2013,  Simpson premiered his ambitious $50,000 feature film directorial debut, Headcase, at the Seattle True Independent Film Festival which was then followed by a very successful ten day run in Toronto. In early 2014, Simpson directed the hour-long documentary, The Trouble with Dying about the controversial topic of assisted suicide & euthanasia and its socio-political implications in Canada. The Trouble with Dying was narrated by the Academy award winning actor Christopher Plummer, and aired nationally on Vision TV.

In 2015 Simpson was hired to direct and edit a five part miniseries as part of a co-production between CTN (Cambodia) and GMA Network (Philippines). The series “Blood in Dispute” starred Mikael Daez, Andrea Torres and was co-written by Simpson and Romilly Belcourt based on an outline by Phum Pitch films. The series aired in Cambodia in late 2015 and the Philippines in 2016. 

Abbi Morrison

Abbi is a a video editor at Media One Creative. She discovered her passion experimenting with video at an early age.

Abbi has since translated that passion into a Bachelor of Arts in Creative Industries from Ryerson University. She began her professional career as a video editor for advertising agency Buchanan Group working with major brands through the agency’s Brand Power and Medifacts platforms.

Carter Pinkowski

Carter is a video editor on Media One Creative’s in-house post-production team. A lifelong Toronto resident, Carter graduated from Ryerson University’s RTA School of Media in 2018, receiving his undergraduate degree in Media Production with a specialization in Video Production.

Shelley Vaz

Shelley is Media One Creative’s Content Specialist, in charge of content creation ranging from graphic design, animation, web design and blog content.

Shelley graduated from Ryerson’s RTA Media Production program, concentrating in Digital Media and minoring in Marketing.

Bella Li

Carl Choy

Our finance manager, Carl Choy, is a CGA,CPA with over fifteen years working in various industries including several creative agencies in Canada and the US.

He has a passion for travelling and speaks four languages.