As storytellers, we wanted to show the real potential that a World Vision donation can bring.
Last May, our team traveled to Ethiopia to capture the chain of events that unfold after a goat is donated to a family through the gift catalogue programme. Named, “The Butterfly Effect,” the spot chronicles a young woman’s life from the moment her family receives a goat. It goes on to showcase her thriving in school, selling produce at the local market and eventually becoming a doctor. It really is remarkable the impact a single goat can have over the course of a lifetime and the spot aims to capture the full expanse a single donation can have for someone in need. Fully produced by Media One Creative, the video was filmed in Ethiopia over a timeline of 12 days.
The Challenges of an International Production
“It’s always an adventure to go on a shoot in another country,” says our director, Ken Simpson. “You have no idea what you’re going to run into, but that’s ok. You just trust your instincts and keep plowing forward.”
Filming so far from home usually comes with challenges, and the Butterfly Effect was no different. Every extreme was candidly recorded by our team, who brought home over 10 hours of behind-the-scenes footage. We transformed their journey into a two-part web series to share what it takes to produce a spot in a country like Ethiopia. Check out the trailer below and stay tuned for the full series!