We are selling who you are & why you’re here. Not what you make.

M1 Brand Films is a long-form storytelling division within Media One Creative. Brand Films is designed to express the brand values to a viewer in a way that leaves a lasting impression and is generally more enjoyable and immersive than a hard-sell commercial.

Whether it is building a documentary or creating long form content to support your brand – our M1 Brand Films division can help shape your brand story.

What We Offer

Type

Branded Content

A single or multi-episode piece of commercial content that combines editorial elements organically. These could be a branded Web Series, TV shows, or lifestyle video that integrate the brand into a thematically fitting narrative.

Distribution

Owned/Paid Media Distribution (Website, Social Media)

Runtime

5-22 minutes

Timeline

2-6 months

Type

Brand Film

Long form branded content, focusing a brand’s “raison d’etre, rather than on the on product itself. Can air on any social media, paid media or company owned channels. Brands can use their discretion regarding the amount of product placement.

Distribution

Owned/Paid Media Distribution (Website, Social Media)

Runtime

22 -75 min

Timeline

3-12 months

Type

Brand Film

Focuses solely on a brad’s raison d’etre”, corporate giving, social causes and any subject matter that can increase brand affinity. Brand executives, employees and locations can be featured in a subtle way, but no direct “product placement “or advertising is allowed.

Distribution

Earned Media and Traditional Distribution (TV, Netflix, Amazon Prime, iTunes)

Runtime

22 -75 min

Timeline

6-24 months
https://www.youtube.com/watch?v=wNRnmb099EQ

Behind the Scenes

Period. A Documentary for DivaCup.

Frequently Asked Questions

What is the process?

  1. We work with the brand to research stories that align with it’s values
  2. For earned media projects, we produce a Pilot or a Sizzle Reel, which we
    present to potential distributors to gauge interest in the project
  3. We produce the full film

What is the length of time a M1 Brand Films project takes (from pilot to film delivered to distributors)?

Research and Pilot/Sizzle stage take 1-4 months.
A brand film typically takes 6-12 months to complete*

Will my M1 Brand Film enter into film festivals?

Submission to film festivals is part of the distribution strategy Media One Creative recommends. If creative guidelines and industry standards are followed, your film will have a chance of qualifying to festivals around the world. In cases when Theatrical, Broadcast and / or Digital VOD distribution is secured, you may need permission from the Licensee to present the film. Usually distributors will be
interested in this type of exposure, since it promotes the film.

Who owns what? How does the intellectual property of a M1 Brand Film work?

If you are producing a brand film to air on your own channels, websites, free or paid user generated content platforms, you own your film. If you are producing a film to air on any privately or publicly owned broadcast channels or VOD channels, you still own the film, but in most cases a distribution deal would mean licensing the content to a 3rd party for a limited amount of time (the standard is
usually 3 years, but it’s negotiable. During this time, you will rely on the distributor to show (and exploit) the content and will likely not be permitted to air the content on your own, except for showing official trailers or embedding links that are otherwise available
to the public. If you are producing a film to air on privately or publicly owned broadcast or VOD channels AND you need help with financing the project through Canadian Film or Video Production Tax Credit (CPTC) and / or the Film or Video Production Services Tax Credit (PSTC) programs, M1 Brand Films will act as your production partner and will have control over a single purpose corporation that will be established for the purpose of making the film. In this case the brand will own minority shares or no shares in the corporation and a similar % of the IP.

I want 100% creative control - how do I achieve this?

If you do not need help financing the project, you can choose to own and control it creatively. However, if your goal is to distribute your film on 3 rd party (earned) platforms such as Netflix, Amazon Prime, NBC and alike, we recommend that the Creatives at M1 Brand Films steer the creative work, as it will likely increase your chances of securing distribution on these platforms.

Funding - what sources of funding are available?

Brands can fund an entire film
Or
Partner with M1 Brand Films to create a film that qualifies for grants and / or eligible for Canadian Film or Video Production Tax Credit (CPTC) and / or the Film or Video Production Services Tax Credit (PSTC) programs.

How much does a M1 Brand Film cost? What are the variables to project scope?

Cost of a Sizzle or a Pilot is $50,000.
Cost of an entire film can range from $100,000- 3MM, depending on the length, amount
of travel required, locations and talent featured in the film.

What happens if Amazon/Netflix/others decide that the M1 Brand Film Pilot or Sizzle is not interesting to them?

You still have a stellar piece of content that you can use for your marketing purposes or integrate into an existing or a new campaign.