If you are producing a brand film to air on your own channels, websites, free or paid user generated content platforms, you own your film. If you are producing a film to air on any privately or publicly owned broadcast channels or VOD channels, you still own the film, but in most cases a distribution deal would mean licensing the content to a 3rd party for a limited amount of time (the standard is usually 3 years, but it’s negotiable.) During this time, you will rely on the distributor to show (and exploit) the content and will likely not be permitted to air the content on your own, except for showing official trailers or embedding links that are otherwise available to the public. If you are producing a film to air on privately or publicly owned broadcast or VOD channels AND you need help with financing the project through Canadian Film or Video Production Tax Credit (CPTC) and / or the Film or Video Production Services Tax Credit (PSTC) programs, M1 Brand Films will act as your production partner and will have control over a single purpose corporation that will be established for the purpose of making the film. In this case the brand will own minority shares or no shares in the corporation and a similar % of the IP.