Video Marketing Stats That Every Business Should Know (Infographic)

Video. Everybody is talking about it. B2B marketers are using it almost as much as e-books. 76% of B2C marketers are integrating it as a key part of their content strategies. But are you utilizing video enough in your marketing strategy? 

Below are a list of quick and easy stats that prove that video will have a pivotal impact on your content marketing strategy.

Return on Investment

Our Bold Statement: Video is one of the most successful forms of content when it comes to increasing engagement, boosting brand identity, and securing new leads.

Stats that prove it: 

  1. 52% of marketing professionals name video as the type of content with the best ROI. (syndacast)

  2. 70% of B2B marketers think that video is more effective than any other form of content when converting qualified leads (CMI)

  3. Marketers using video increase revenue 49% faster than those who don’t (Vidyard)



Our Bold Statement: Video captivates. A well done video has the power to add credibility to a brand. As a result, it increases confidence in purchase decisions, as well as improves conversion rates.

Stats that prove it:

  1. 52% of consumers say that watching product videos makes them more confident in online purchase decisions (Digiday)

  2. 64% of consumers say that watching a marketing video on Facebook has influences a purchasing decision (tubular insights)

  3. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. (Wordstream)


Our Bold Statement: The current video boom has resulted in social platforms pivoting to accommodate the distribution of video. With it’s highly shareable content, combined with its engagement rate; video is allows your message to reach the widest set of audiences.Stats that prove it:

  1. Social video generates 1,200% more shares than text and images combined (Responsive Inbound Marketing)

  2. By 2020 82% of all consumer web traffic will be video. (tubular insights)

  3. Video drives a 157% increase in organic traffic from search engine results pages (Forbes)


Curious on what video can do for you? Let’ talk.

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Want to learn more about what video marketing can do for your business? Check out the articles below!

  1. Video Analytics To Consider When Measuring Your Video’s Success

  2. 3 Ways to Tell Stories Through Video

  3. Three Ways to Use Video To Improve Brand Personality


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Shelley Vaz

About Shelley Vaz

Shelley is the Content Specialist at Media One Creative.