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Video Marketing Stats That Every Business Should Know (Infographic)

By May 8, 2018 No Comments

Video. Everybody is talking about it. B2B marketers are using it almost as much as e-books. 76% of B2C marketers are integrating it as a key part of their content strategies. But are you utilizing video enough in your marketing strategy? 

Below are a list of quick and easy stats that prove that video will have a pivotal impact on your content marketing strategy.

Return on Investment

Our Bold Statement: Video is one of the most successful forms of content when it comes to increasing engagement, boosting brand identity, and securing new leads.

Stats that prove it: 

  1. 52% of marketing professionals name video as the type of content with the best ROI. (syndacast)

  2. 70% of B2B marketers think that video is more effective than any other form of content when converting qualified leads (CMI)

  3. Marketers using video increase revenue 49% faster than those who don’t (Vidyard)

 

Influence

Our Bold Statement: Video captivates. A well done video has the power to add credibility to a brand. As a result, it increases confidence in purchase decisions, as well as improves conversion rates.

Stats that prove it:

  1. 52% of consumers say that watching product videos makes them more confident in online purchase decisions (Digiday)

  2. 64% of consumers say that watching a marketing video on Facebook has influences a purchasing decision (tubular insights)

  3. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. (Wordstream)

Reach

Our Bold Statement: The current video boom has resulted in social platforms pivoting to accommodate the distribution of video. With it’s highly shareable content, combined with its engagement rate; video is allows your message to reach the widest set of audiences.Stats that prove it:

  1. Social video generates 1,200% more shares than text and images combined (Responsive Inbound Marketing)

  2. By 2020 82% of all consumer web traffic will be video. (tubular insights)

  3. Video drives a 157% increase in organic traffic from search engine results pages (Forbes)

 

Curious on what video can do for you? Let’ talk.

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Want to learn more about what video marketing can do for your business? Check out the articles below!

  1. Video Analytics To Consider When Measuring Your Video’s Success

  2. 3 Ways to Tell Stories Through Video

  3. Three Ways to Use Video To Improve Brand Personality

 

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Shelley Vaz

About Shelley Vaz

Shelley is Jr Sales and Marketing Coordinator at Media One Creative. Other than content marketing, she is passionate about website design, user experience, and motion graphic animation.