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A well-produced product explainer gives a detailed overview of a product in a short, easily digestible video. After watching a Product Explainer, the viewer should have a clear understanding of the product or service. These videos can be produced in many different styles but we have found that animated videos work best for many of our clients. Product explainers can be used in a variety of contexts – our clients will often use explainer videos on their website or as sales tools. In our experience, we have found that these videos should be between 60 and 90 seconds in order to maximize viewer engagement.