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Examples of Personalized Video
The YMCA was creating a campaign with one specific purpose – to thank the donors who help fund their programs. Media One Creative worked with the YMCA to create a video that spread this message in a meaningful, personalized manner. Read the case study below.
Media One Creative worked with Choice Hotels to create this personalized video for their business to business division. This video was created specifically for travel managers in mid- to large-sized corporations.
This video was created to help Mark’s apologize to customers who had placed an order through their e-commerce platform but did not receive what they ordered. This video offered the consumer a personalized apology, as well as a personalized offer to use on their next purchase.
This video was created as part of a two week trial membership campaign for the YMCA. This video was specifically sent to customers who had signed up for the trial membership, but not yet visited the Y.
This video was created by Media One Creative to invite marketers to Vidyard’s 2016 Viewtopia conference. Personalized video is an extremely effective tool to send powerful and engaging event invitations.
Media One Creative is engaged by EY to produce their Entrepreneur Of The Year galas across Canada. As part of this engagement, we created this video to personally announce to nominees that they had been selected as regional finalists.
About Personalized Video
In an age where we receive thousands of emails per week, personalized video cuts through the clutter and delivers to the viewer a truly personalized message. With our personalization technology we create videos that integrate a viewer’s name, email address, company or any other variable content that can be found in the data you have on your customers. Our software then takes that list and renders out custom videos for anywhere from 100 to 1,000,000 people.
This technology has endless use cases – we have already had great success with our clients in B2B and B2C industries such as automotive, retail, banking, healthcare, marketing, and technology. Personalized video is disrupting digital media like personalized mail did to print – but at a fraction of the cost. Contact us today to discuss how we can personalize your next campaign!
Personalized Video with the YMCA – A Case Study
The YMCA relies heavily on their donors – not just the donors who donate millions of dollars and get their names on buildings, but also the individuals who donate $10 or $20 per month. When the YMCA wanted a personal way to thank these donors, we recommended personalized video.
We created a video showcasing successful YMCA programs to thank donors for their previous contributions. The personalization in this video kept 82% of viewers engaged from the beginning to the end of the video – far above the average for a video marketing campaign. The video also achieved a 76.4% click-through rate.