How to Build Equity Through Your Online Presence: An Infographic
Brand equity represents a brands perceived value amongst consumers. This value is comprised of everything that revolves around your brand. It’s what your brand represents and even what represents your brand. Yes, everything marketers do plays into brand equity, but are you doing enough?
Today, a brand is only strong with an online presence. The power of online resources raises brand awareness, brand loyalty, and customer engagement. But what are these online resources? With so much information made available online, it’s difficult to know where to start. There are key online touch points and optimization strategies that are easy to take advantage of… if you know where to look.