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About Us

Media One Creative is a digital video agency and creative production house. We solve business challenges through creative thinking, storytelling and video.

Media One Creative was co-founded by Derek G. Rider, B.Journ. and Corey Peck, both serial entrepreneurs, who started working together in 2008, after meeting during their studies at Ryerson University.

Since then, Media One Creative has become one of Canada’s fastest growing digital video agencies, with a team of over 150 audio, video, creative and project management professionals on contract.

Awards

Our Process

The average project at Media One Creative takes between 6-8 weeks from kick-off to project delivery. At the start of the project we will supply you with a comprehensive workback schedule that outlines the entire process.

We offer our clients two rounds of revisions in the pre-production phase and the post-production phase of a project. For a live action video, we also include our clients in the talent audition and location scouting processes, as well as encouraging them to be on set for the video shoot if they so wish.

Production Time line vector

Our Culture

Our core values at Media One Creative are passion, ownership, honesty, hard work and ‘Media One-Ness’. Our team is passionate about everything we do. We care about our projects, clients, and our role. Everyone at Media One takes ownership for the projects that we do. With that ownership comes honesty. Our relationships – both internal and external – are built upon trust and respect. We also work hard. Really hard. But we know that our hard work is recognized and that it pays off. 

Above all, we exhibit ‘Media One-Ness’. This is everything we stand for and how we do business. We ask the question “Is it Media One enough?” which is our quality control measure to ensure everything we do is at our standard of excellence.

Our Team

CEO and Co-Founder

Derek Rider

Derek is an award-winning executive and serial entrepreneur. Starting as a journalist for CTV and BNN early in his career, Derek went on to found an advertising agency and co-founded the digital video agency now known as Media One Creative.

He is the recipient of Canada’s 30 Under 30 for Marketing (2016), the winner of Emerging Entrepreneur of the Year in Canada (2015) and the winner of the Toronto Region Board of Trade’s Business Excellence Awards for 30 Under 30 (2014).

As one of Canada’s leading young entrepreneurs, Derek has led the agency to win the Canadian and global business for some of the world’s largest brands, including: Bell, Budweiser, EY, GE, Nike, Mark’s, SAP, Salesforce, Xerox, among others. He spends most of his time growing the business in Canada and the USA and ensuring Media One Creative is geared up for the future of marketing.

Derek is passionate about entrepreneurship, travel, video games and, most of all, his family. He lives in Toronto with his wife, Stephanie and their son, Theodore.

Tel.:(647) 725-9709 x.701

COO & Co-Founder

Corey Peck

Corey is Co-Founder and Chief Operating Officer of Media One Creative. Since 2010, Corey has grown Media One Creative’s team from 2 to almost 200 and has been recognized by the Toronto Region Board of Trade with a Business Excellence Award for both Emerging Entrepreneur of the Year and Top Under 30.

Corey is also an award winning Executive Producer and has led over 400 video projects for the world’s most recognizable brands such as Nike, SAP, OLG, EY, CGI, Tim Hortons, MLSE, BMO, Scotiabank, Xerox, YMCA, and many others.

Corey is passionate about creating great content across multiple art forms and spends his time away from the office with his wife and two daughters. On the weekends, you can find Corey beside his Offset Smoker in his backyard on a never ending quest to become a Barbecue Pit Master.

Phone:(647) 725-9709 x.702

CFO

Sharon Rider

With over 30 years of progressive responsibilities in the banking sector, Sharon provides strategic financial direction to Media One Creative Inc. As the firm’s CFO, Sharon oversees all financial operations and ensures compliance with financial obligations of the company. Sharon also provides management support to the sales and operations team.

Sharon is a passionate member of the executive team and she has made a significant contribution to Media One Creative’s video campaign for raising awareness of Hepatitis C for the Canadian Liver Foundation.

Sharon enjoys being with her family, travelling, fine dining and working on her flower garden.

Executive DIrector

Martin Shewchuk

Martin is Canada’s most experienced creator of Television Advertising. In his 35 year career as a multi-award winning art director, copywriter, creative director and commercial director, Martin has had a key role in the making of over 3200 television commercials.

As Canada’s first homegrown film director to win a Gold Film Lion at the Cannes Advertising Festival, he has created commercials for most agencies in Canada as well as multinationals in the US and Europe.

Prior to Media One Creative, Martin served as the VP and Chief Creative Officer for Leo Burnett and as the EVP and Creative Chairman Emeritus of J.Walter Thomson. He has overseen the brand creative for award winning and business building campaigns for Bell, Nestle, HSBC, Walmart, P&G, Pepsi, Diageo, Cadbury, Kelloggs, Kraft and Johnson and Johnson.

Prior to leading creative teams, Martin spent almost a decade as one of Radke Films most prolific commercial directors, giving him unmatched expertise, perspective and insight into the business of television advertising from both the creative and production sides.

Director, Business Development

Kelly Formela

Kelly is a classically trained sales leader with over 18 years of direct sales experience with roles at Xerox, Demand Metric, Buchanan Group, NRS Media and now leading the Sales & Marketing team here at Media One Creative.

Kelly has been in Advertising and TV/Video Production for over 10 years and most recently lead the North American business division of Buchanan Group, the makers of “Brand Power” and “Medifacts”. This role saw Kelly launch the business in to LATAM as well as travel overseas for secondment in London, UK where he grew the business by over 700% thus earning him Employee Of The Year in 2013.

Kelly has worked with virtually all of the CPG/FMCG giants including J&J, GSK, Reckitt Benckiser, General Mills and P&G to name a few.

If you visit Kelly’s home in Burlington you will find in his “man cave” with a stellar fine Bourbon collection, a shrine to Wendell Clarke and a “fan boy” type collection of Star Wars and Spiderman collectibles. The lights of his life are his two British beauties – his wife Tara and daughter Lily.

Phone:(647) 725-9709 x.728

Director, Digital Content Production

Lior Etziony

Lior Etziony is an Emmy Award winning TV and Digital Producer, specializing in integrated marketing and branded content.

A member of the management team at Media One Creative, Lior oversees Production and Creative for major Canadian and International brands.

In his prior role, Lior was overseeing branded content for NBC Universal in New York City, where he has led the development and execution of an innovative portfolio in service of advertising clients such as Pfizer, Macy’s, Microsoft, Chrysler and many other Fortune 500 companies. In addition, Lior was overseeing Production and Creative at NBC’s lifestyle department (LXTV), where he has been a Showrunner and an Executive Producer working on travel, celebrity and lifestyle branded shows for clients such as Visit Scotland, Ford, Deloitte and others.

Lior directed and produced a full-length documentary film, currently distributed on all major VOD platforms in 51 countries around the world. Other work includes documentaries and TV shows for US and International networks such as Viacom, CBS, Public Broadcasting Service and others.

Phone:(647) 725-9709 x.725

Producer

Kareem Hassanien

Kareem’s diverse skill set has earned him a reputation in the industry as the Swiss Army Knife of content creation. With over a decade of experience in commercial video productions in over 80 different countries, his resourcefulness, creativity and passion for storytelling has allowed him to engage in every step of project development, from concept to screen.

Kareem’s work as a Director, Producer, and Director of Photography has been at the heart of numerous award-winning campaigns for high-profile brands including Honda, Acura, KFC, Taco Bell, RBC and YMCA, and many more.

Outside of the office (and sometimes inside the office), Kareem is a comedy writer and performer. He will likely beat you at movie trivia (though we welcome you to challenge him anyway) and we do not recommend you bring up Star Wars around him unless you have at least an hour to spare.

Although he wears many hats, they’re usually just metaphorical, so you’ll have no trouble being able to recognize him by his curly hair.

Phone:(647) 725-9709 x.726

Post Production Supervisor

Alexa Pavao

Alexa Pavao is a post production power house! With her start in the industry working on music videos & documentary films, Alexa has a passion for music, art and politics.

Working originally as a camera operator and editor, then colourist, then post production supervisor, Alexa ensures all projects meet our highest standard of excellence.

When not editing, colour grading or overseeing our projects through the post production process, you can find Alexa taking in a rock concert or hanging out at her local artist collective.

Phone:(647) 725-9709 x.709

Sales and Marketing Coordinator

Ryan McCollom

Ryan is Media One Creative’s Sales and Marketing Coordinator, managing all of our internal marketing projects.

Ryan graduated from Ryerson University with a BA in Creative Industries, being one of the first to receive a degree of this kind in Canada.

Phone:(647) 725-9709 x.721

Project Coordinator

Aine Corby

Aine is a Project Coordinator at Media One Creative with over 8 years of project and production experience in both media and live events.

Aine has toured the world with numerous international performers, including Andrea Bocelli, Dead Can Dance and Robin Guthrie of the Cocteau Twin. She has coordinated events in over 80 cities worldwide.

What originally was a working holiday from Ireland in 2013 grew into a life here in Toronto that Aine loves and still continues to love 4 years later.

Aine is passionate about travelling, trying new food, live music and getting outdoors, exploring all Toronto has to offer.

Phone:(647) 725-9709 x.723

Project Coordinator

Alejandra Meza

Ale is a Project Coordinator at Media One Creative. Originally from Mexico, she decided to move to Canada to pursue a BA in Film and Media Production. Despite her short career she has been able to move through the industry collecting experience in both Mexico and Canada.

Prior to Media One Creative, Ale started her career in the entertainment industry at Juice Worldwide. Starting as a Quality Control Technician and quickly growing into the Ingest Supervisor where she had the opportunity to oversee the company’s Film and Television library with more than 200 renowned clients and thousands of assets. Ale has experience working with world leading clients and platforms such as HBO, Miramax, Warner Brothers, Paramount, Sony, Mongrel Media, Entertainment One, Corus, DXH, Telus, iTunes, Netflix, Hulu, Youtube, Amazon, Rogers etc.

In addition to her coordinating roles Ale is also an experienced audio/video technician in the post production world, she speaks two languages (Spanish and English) and is an expert at localizing assets for various audiences around the world including Described Video for the visually impaired and Closed Captioning for the Deaf and Hard of Hearing.

Phone:(647) 725-9709 x.727

Finance Manager

Carl Choy

Our finance manager, Carl Choy, is a CGA,CPA with over fifteen years working in various industries including several creative agencies in Canada and the US.

He has a passion for travelling and speaks four languages.