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5 Video Marketing Trends That Will Revolutionize Your Content Strategy

 In video, Marketing, Media

Marketing is never static – it is in a constant state of evolution. For marketers this means keeping up to date with the latest trends and tools. The latest mega trend? Video. Within the last couple of years, video has become a part of our everyday lives. We have put together some top video marketing trends to ensure that your brand is staying up to date with this constantly growing medium.

1. Live Video Streaming

What is the appeal of live video streaming? Simple. It’s an in-the-moment experience that establishes an instant connection. Leaving no opportunity for inauthenticity, live video is raw, unedited content.  This rare viewing opportunity has contributed to Facebook and Instagram’s mass success with their live video features. Facebook reports that its users watch live videos 3X longer than non-live videos. Video is not only live streamed, but so are the comments; allowing for immediate feedback.

This easy and stripped down opportunity leaves room for brands to get creative. For some inspiration for your company’s next live video team consider:  behind the scenes footage, sharing exclusive content, offering limited time deals, or showcasing a time sensitive event.

2. Explainer Videos

What is the appeal of the explainer video? It saves the consumer time and effort.  Presented in concise and easily-digestible way, explainer videos break down information about your company, product, or service; offering the perfect solution for someone who wants learn about you in minutes. Generally, a top-of-funnel solution, explainer videos invite people to learn about your company with the promise of easy understanding. This is not only prominent with B2C companies, but also B2B companies with 59% of company decision makers rather watching video than reading articles and blog posts.

3. Co-Creation

What is the appeal of brand’s co-creating? It treats your customer not as a consumer, but as collaborator. Rising in popularity, co-creation joins the organization’s efforts with its customer  to develop products, services, and even campaigns. With the prominence of video, access to smartphone cameras, and today’s technologically advances consumer, video allows endless opportunity for campaign co-creation. A great example is EYeka and Coca-cola’s campaign, “Energizing Refreshment.” Artists were invited to create videos, animations, illustrations, and photographic coke ads that were showcased worldwide.

 

This not only significantly reduces risks, but bridges the gap between your organization and their consumer.

4. Square Video 

What is the appeal of optimizing video for vertical viewing? It increases video engagement on mobile platforms.  allows for easy viewing, and more video space on social media. Users spend on average 69% of their media time on smartphones, and this number is only growing. Today, ease of mobile viewing has become mandatory, and video optimized for vertical viewing is the most ideal amongst mobile users.

What is the appeal of optimizing video for vertical viewing? It increases video engagement on mobile platforms.  allows for easy viewing, and more video space on social media. Users spend on average 69% of their media time on smartphones, and this number is only growing. Today, ease of mobile viewing has become mandatory, and video optimized for vertical viewing is the most ideal amongst mobile users.

5. Personalized Video

What is the appeal of personalized video? It is a new-to-the-world technology that creates a personal experience through video. Personalization revolutionizes the traditional one-size-fits-all strategy and produces customized video targeted towards the individual viewer. How? By integrating the viewers personal information, like name, email, and company, within the video itself. The best part is that personalization software’s can complete this on a mass scale, and in real time. To see how this technology works, click here, to generate your own personalized video. By producing high engagement rates, this trend solves the problem of a saturated online environment. Personalized marketing  has always been a method of connecting brands with their customers, which makes it no surprise that personalized video is an effective lead generation tool

With the creative freedom that video allows, the latest content marketing trends are both effective, and out of the box.  Video can play a pivotal role in your customer journey, and it’s up to marketers to use video to its fullest potential. Trends will come and go, but as time goes on video continues to be a tool for connecting brands with their customers.

Want to learn more about content strategy? Check out these articles!

  1. All-in-One Guide to Developing Your Content Marketing Strategy

  2. 6 Common Myths/Mistakes When Creating Content

  3. How Content Experience Impacts Your Content’s Performance

 

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Shelley Vaz
Shelley is Jr Sales and Marketing Coordinator at Media One Creative. Other than content marketing, she is passionate about website design, user experience, and motion graphic animation.
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